Creator-Hollywood studio Made By Us, powered by Made By All, the creator management firm founded by Leanne Perice, Image Nation Studios and indie genre label Spooky Pictures are teaming up on new creator-first horror label ‘Made By Spooky’. The strategic partnership focuses on providing a launchpad for talent who have built a platform on YouTube, TikTok and meta, with the first projects under the label set to debut next year.
Made By Spooky will house and produce original short form, vertical serialised and long form IP anchored with creators, giving a launchpad and home for talent within the horror genre and drawing on Image Nation Studios and Spooky Pictures’ commitment to platforming new voices within this space, as well as Made By All’s network of talent and creators.
Image Nation Studios’ Ben Ross and Spooky Pictures’ Steven Schneider, said: “Backing new voices within the horror genre has always been central to what we do, and we’re committed to finding creative ways to champion fresh talent. There’s no denying that content creators are where some of the most interesting genre instincts are being developed right now – as Obsession and Backrooms have proven, audiences are hungry for this kind of storytelling. Made By Spooky is the next step in this journey and, together with Made By Us Studios, we’re creating a direct, scalable path for creators to connect with global audiences.”
Tanya Cohen, Co-CEO of Made By Us Studios, said: “At Made By Us, we see some of horror’s most original voices emerging on YouTube, TikTok and meta. Made By Spooky gives them the backing and genre expertise to turn bold ideas into stories that travel.”
Made By Us is a next-generation premium content studio which represents and manages award-winning talent, influential creators, and cultural storytellers such as Adam W, Hannah Stocking, Josh Peck and Devon Rodriguez. Unveiled at Cannes Lions 2026, Made By Us holds an exclusive, multi-year partnership with Dentsu Entertainment, dentsu’s global specialist entertainment division, under which the companies produce original, creator-led shows, films and new entertainment formats.
At MIPCOM Cannes 2026, Made by Us Studios also announced a strategic partnership with TikTok to co-produce a slate of premium, creator-led vertical micro-series, alongside the first projects under the collaboration, including The Knock – a new genre micro-series created and directed by R.H. Stavis, executive produced by Spooky Pictures in collaboration with Moby’s Little Walnut Productions. The series stars actor, filmmaker and global digital comedy sensation Adam Rose (@realadamrose, 25M followers), opposite Zaria Simone (Pretty Little Liars: Original Sin). Moby also composed the series’ music.
Made By Spooky and its projects will form part of Image Nation Studios and Spooky Pictures’ slate of projects under their co-production partnership – with recent projects including V/H/S/Mixtape, a music-themed anthology which premiered at Beyond Fest and on Shudder this month; V/H/S: SCP, the upcoming feature film with A24 inspired by the SCP Foundation; a new Texas Chainsaw Massacre television series and film with A24; Anything But Ghosts, directed by and starring Curry Barker; and Casey Affleck’s gothic mystery Company which premiered at this year’s Venice Film Festival.
